STOP SELLING YOUR PRODUCTS, SELL SOLUTIONS.
There is this attitude I see on most local websites.
When you login to most websites homepage, you will see something like: WELCOME TO … (MY WEBSITE, for e.g)
And the subheading may be sometime like… buy your original skin care products from us, free delivery.
That’s very lame in digital marketing.
Here’s the trick…
Be helpful — forget the sales pitch.
People don’t visit your website or social media platforms to buy your product!
People want to solve a problem that they have.
Make sure you, your product, and your website are focused on solving that problem (or problems) – whatever it may be.
Whatever you are selling, your marketing should all be about solving “Someone Else’s Problem”.
Let people come to your website because they see you as a doctor, and not as a beer parlor attendant.
Remember, when you pose as a Dr, people rush you, but when you pose as a ” greedy” seller, you rush people.
There is always a way out.
Time to heal the wounds and put back your marketing on track, so you can have a better ROI.
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